Behavioural Science in Public Health – The Smile That Nudges Change

At Dentilligence, we are using behavioural science to bridge the gap between motivation and ability — empowering people everywhere to make oral health second nature.

Why do we still struggle to maintain simple health habits — even when we know they’re good for us?
Behavioural Science, or BeSci, gives us a fascinating answer: knowledge alone isn’t enough.
People act when motivation, ability, and timely prompts align — a concept beautifully captured in the Fogg Behaviour Model (B = MAP).

At Dentilligence, we apply this science to make preventive oral care more human, more intuitive, and more inclusive.

We start by understanding where people sit on the motivation–ability curve — and then design experiences that gently guide them towards positive action. For some, that might mean making oral hygiene easier to do. For others, it’s about making it more rewarding, social, or emotionally meaningful.

Our BeSci-powered design brings this to life through:

• 🎓 High-quality educational content that builds knowledge and confidence.
• 🧭 User-friendly, intuitive design for effortless experiences.
• ✨ Personalised prompts and reminders that nudge users at just the right time.
• 🕹️ Gamification with rewards, points, and badges to make progress visible and fun.
• 💬 Continuous feedback loops that motivate rather than judge.
• 🤝 Social sharing that turns oral care into a community celebration.

Each element is co-created with communities, following a human-centred design approach — because health habits thrive when they feel personal, playful, and culturally relevant.

By leveraging BeSci, we’re not just improving dental practices —
we’re establishing oral health confidence and increasing the uptake of services across diverse populations.

When science meets empathy, transformation happens — one small nudge, one smile at a time.

#BehaviouralScience #DigitalHealth #PublicHealthInnovation #AIForGood #Dentilligence